Creating your own identity with your own bank of images
Company Branding
I work with many companies not only shooting their corporate headshots and profile portraits but showing life in their business.
Using real people from your own company does give potential clients a look and feel of who they will be working with. Although stock photography can be a fast option for designers it can be unrepresentative of you as a business, so commissioning your own is a good idea.
A good idea is commission photographer to create a bank of images so you can draw upon those images when needed. Practically this is a good idea as you will be in control of the rights of the images, using a third party stock library they may charge you for different uses and you may not exclusively own those images.
Please some examples of recent works that shows my clients at their work; their story if you like as apposed to a getty image.